Having spent years on-the-ground, we’ve witnessed many category managers, retail buyers and procurement teams simply managing their product categories but not growing them.
To help you develop the entire product areas and take the category expert position within the industry, we have devised a future focused category development process.
Our method works because we combine the in-depth analysis of category performance and challenges with the following aspects:
Benefits of developing a category with The Efficienist team:
The benefits stretch far beyond the effective category development. Having a shared vision and access to relevant knowledge boosts confidence, empowers people to act and be more proactive – because they can back up their actions with the reliable research and analysis.
Armed with such a powerful resource your business will have a major advantage over competition.