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Category Development


We worked with an energetic and motivated Retail Buying team who lacked a structured or consistent approach to the category development process, resulting in significant purchasing inefficiencies, undeserved customer markets and missed opportunities.


We devised and implemented a new and efficient category development methodology; guided buyers through the new process and ways of working. This led to a greater understanding of the consumer, category trends & influences, and action planning to leverage the acquired knowledge for maximum growth.

Economic Value:

The category plans developed with our guidance led to product innovation, new customer segments acquisition as well as a significant sales and margin improvement.

Social Value:

The team morale increased and cross-team collaboration was taken to a whole new level - everyone felt valued and understood their role in the category development process.